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Apple Upgrade: Apple’s New Lease Plan Explained

According to Bloomberg’s Mark Gurman, the tech giant plans to drop Apple Upgrade on July 28. It is a brand-new U.S. leasing setup. The goal is to turn physical hardware into something closer to a monthly software subscription. Apple is selling continuous access. Apple Upgrade Leaked: 24-Month iPhone Leases, Excluded Models & Fine Print The […]

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