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Asha Sharma Drives Xbox Rebrand: Big Changes Ahead


Since 2017, when she took over the responsibility, Ms. Asha Sharma has worked diligently to remodel Xbox into a player-focused brand with a more clearly defined identity. The former name of “Microsoft Gaming” encompassed many elements of the Microsoft ecosystem, including consoles, cloud-based services, and subscription services. This would likely have been very broad and […]

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